March 31, 2011
]]>Today was the meeting. The rep arrived without making the confirmation telephone call I was expecting. Most inconvenient for me. The the rep was unable to connect to the internet using her mobile wireless connection, so I ended up uing my own laptop for the demo. My ‘rural’ location was blamed – like it’s my problem?
Fairly quickly I realised this was a pay-per-click scheme. £1 per click (minimum £100 per month but offering a 10% discount so 90p per click) but plus a £250 set up fee. On the sales per click ratio that I already know this wasn’t viable for me and I told the rep so. The rep argued with me that I must be wrong – I know my business don’t I? I’m not selling Rolexes, Bentleys or Gucci shoes so I know the return on advertising spend I need – whether it’s pay per click or any other method. Funnily enough the ‘500 leaflet’ argument was brought up, so it must be in the BT Sales training I guess……
Anyway, long story short, I said wouldn’t decide to sign up to what very late in the pitch I learnt was BT Web Clicks without some further research and the rep tried to make me feel guilty for wasting their time, “driving all this way, spending more time than I usually would explaining things” etc etc.
So, this evening I come to my PC and Google “BT Web Clicks Sussex” (as I was told that the local thing was ket to the service and I knew my rep came from an office in Sussex) – and guess what? The first listing is PC Advisor Magazine. This HM2K thread is ranked fourth by Google – and there are NO sponsored links for BT Web Clicks!!
I guess that says it all. Even BT Web Clicks don’t used the service they are selling.
Now why would that be…………………….?
]]>By amazing coincidence my webclick account also shows that BT have hit their minimum number of leads every month, no cash back here. Which means they have sent the minimum number of pointless clicks my way.
If you haven’t signed up DON”T this should be shut down by Trading Standards, missold, misguided and a complete waste of money.
]]>@Sue
Wise words.
]]>BT Webclicks is based on the PPC click campaign process and is derived from Google Adwords in essence. The service combines many different elements of internet PPC.
BT Web Clicks is a new advertising proposition which offers small businesses advertisers media exposure via a range of sources to deliver a Guaranteed package of ‘contacts’ (clicks and calls). Customers choose a contacts package with a sales person for a 12 month term. For a fixed monthly fee, BT Web Clicks places priority listings on BT Exchanges and Google, Yahoo and Bing; and a few smaller search engines which BT now own which are: UFindUs, SmileUK and MoreUK to fulfil the customer’s contacts package.
Advertisers can track the performance of their contacts package via monthly analysis and a performance guarantee applies across the minimum contract term (12 months) with a credit or refund policy for contacts not delivered (money back guarantee.)
Our business was in Tier 3 on one package and T1 on another. This at first seems a bit confusing until you understand the logic behind what the tiers are and costs etc.
Tier 5 – Mortgage Companies, Accident Claim Experts etc
Tier 4 – Call Centres, Debt Collection, Casinos etc
Tier 3 – Kitchen Design and Installation, E-Commerce, Energy Saving Consultants
Tier 2 – Plumbers, Double Glazing Installation, Car Body Repairs, Computer Services
Tier 1 – Garage Doors, Golf Shops, Sign Makers, Vets, Water Sports
The main reason for the tier policy is to make it as cost effective as possible for both parties as BT give you unlimited keywords to run your campaign for the full 12 months.
Instead of paying for every word that you add to your campaign a fixed cost is put in place, so that you do not let it run your business which we did with Google Adwords.
The Tier policy allows for a straight forward cost and click process worked out as an average cost over the year. We think BT are taking a bit of a gamble on this service as we have 80+ keywords on each campaign we are running which cannot be cost effective for BT buying from Yahoo, Bing and Google.
I see on the other forums people ranting about paying £15.00 for a contact etc, well that may of been the old webclicks service, this is called BT Webclicks +. They have enhanced the solution now.. the system they use actually makes good business sense to us, as we know what we pay all year round and it does not fluctuate every day like other PPC campaigns.
Tier 5 – £10 a contact//click – Mortgage Companies, Insurance etc
Tier 4 – £5 a contact//click – Debt Collection, Call Centres etc
Tier 3 – £3 a contact//click – Kitchen Design and Installation etc
Tier 2 – £2 a contact//click – Computer Services, Car Repairs etc
Tier 1 – £1 a contact//click – Sign Makers, Painters etc
So from here you can see how it all works.
We have a Tier 3 package with Mobile Phone Shops for 1200 contacts for the year and the cost is £3600. We pay the whole lot on 12 months Direct Debit and our costs are spread evenly every month, BT manage the whole solution so we can run our business. They email us every month telling us how the campaign is working.
Our second business is in a Tier 1 campaign and we pay a 1200 contacts package, so 100 contacts a month in the Yacht industry sector. This is not a huge part of our business as the profit is not very high, unlike the Mobile phone shops.
Packages start from £1400 and go upto £72k – If you want to know more or you want a consultation you should contact our sales consultant to learn more.
Many thanks for reading, listening and allowing us to offer our opinions.
BigBalls.
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